What's Trending: Logo'd Down To The Socks
Logo covered, and brand stamped everything continues to trend in today's fashion market. You probably can’t walk a block in Manhattan or step foot into an event without someone telling you what they’re wearing before you ask --the interlocking G’s and layered LV’s take the element of surprise away. While European designers have had their classic logos for decades upon decades, plastering brand names and emblems everywhere is entirely new for most American designers, but that hasn’t discouraged them from incorporating their signatures onto garments, and they’re stamping pieces with logos all the way down to the socks.
During NYFW: Men’s, several designers emblazoned tube socks with their brand names adding to the logomania culture we’re dressing in today. At Feng Chen Wang, the "half" inspired Spring 2019 collection found "FenG CHen WANG" marked socked paired with dress shirts and converse sneakers deconstructed and reconstructed together to create new garments and shoes. Over at DYNE, where Christopher Bevans has mastered the art of fashion-forward active gear, DYNE matched their brand adorned socks with elevation training masks, floral prints and training pants with side zipper detailing. If we're taking cues from the American runways, letting your branded socks hang is the trend to jump on now, so you'll have them to rock later when next spring rolls around
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