South Korean girl group Blackpink member, Jennie, is bringing Chanel to Seoul in the French Fashion House's latest campaign film for the Chanel 22 bag. Directed by Inez & Vinoodh, the short flick draws inspiration from autobiographical fiction and features pop art graphics, fairy wings, horses, and a photo booth Kiosk to give the film a personal written diary or scrapbook feel. “It was Inez & Vinoodh’s first time in Korea and I hope they have only happy memories,” Jennie shared on her experience filming the Chanel campaign, according to Another Magazine.
Alongside Jennie, Emmy-nominated actor Margaret Qualley, Gossip Girl star Whitney Peak, and French American actress-turned-model Lily-Rose Depp star in the Chanel 22 bag film. Jennie has worked with Chanel as a brand ambassador since 2017, first as a Chanel Korean beauty muse. Then she deepened her relationship with the luxury brand by becoming a Chanel House Ambassador in 2019. The Korean pop star also regularly sits front-row at Chanel fashion shows, attending the FW 23/24 and Spring 2023 Chanel shows.
The Chanel 22 bag is named after the year of its creation and comes in both quilted leather and tweeds & fabric. With a 15.2-inch height, 16.4-inch length, and 3.1-inch depth -- and 7.8 × 7.4 × 2.3 in for the mini--, the metal chain interlaced with leather shoulder bag has a drawstring closure and a “CHANEL Paris” openwork double C medallion. You can watch the Chanel 22 bag campaign film below.
image Courtesy: Youtube
