Bianca Saunders Drops Spring 2022 Campaign With New Logo
For many, March is the start of new beginnings! In fashion, it's the time when designers release their Spring 2022 campaigns. One designer following suit in traditions is Bianca Saunders. "New month, new chapter - we are thrilled to share with you the new Bianca Saunders logo. Here’s to SS22," she captioned a series of photos displaying her Spring 2022 campaigns. The images highlight three two-piece sets, two earth tone jackets and pants sets, and one in her green warped check print.
Saunders Spring collection was full of matching sets. Matching solid color polo and short pairings, denim suits, a brown warped check print, the uniform looks reference point, snapshots taken by her mom when she was 18 years old in Jamaica. Other garments within this SS22 highlight the London-born and based designer's talents to design clothes that expertly shape a man's body like tank tops --also seen in the spring campaign--, and ruched knitwear. She also showcased accessories, a recycled cotton tote bag with a malleable wireframe allowing the bag to move in abstract ways, and a Jamaican postcard print on a scarf.
The new campaign also debuts the label's new logo.
“It has been such a pleasure developing this with @jonathan.isaacson and @kiatas over the past few months. The typeface took inspiration from combining the masculine and feminine energy of the brand, borrowing from historic British typography and pushing the brand into a refreshed and re-contextualized era,” Bianca Saunders said on the new logo in the same Instagram caption.
Most recently, Bianca Saunders was GQ's GQ HYPE Cover Star! In the digital feature, the designer shares thoughts on presenting her Autumn/Winter 2022 collection in Paris for the first time, designer Marc Jacobs, and the kind of men she see's in her clothes. "I want it to feel like my clothes could have been worn by anyone, from any period. They’re not for one specific kind of guy," she told GQ.
Bianca Saunder's Spring 2022 collection is available for presale now on biancasaunders.com.
Thumbnail Image Courtesy: Instagram/Bianca Saunders