Behold: Your Hip Hop Guide to Pronouncing The Biggest Names in Fashion

What’s one thing that all your favorite and highly coveted brands have in common? Pronouncing their names correctly can be a real bitch! From figuring out how much emphasis is needed on your “mahn” in Balmain to remembering if the H is silent Hermes or not —fyi it’s pronounced (air-mez) so it is— it can be a bit much to master. However, with the help of hip-hop, you can be on your way to pronouncing brand names like a seasoned fashion editor. The name dropping of designer brands in the music can turn the music into your very own Rosetta Stone for fashion brands. Give these songs a listen to hear the names of some of the biggest names in fashion pronounced correctly, and then you give it a try after. Now say it with me, ah-LIEEE-ah!



Azzedine Alaia: azz-eh-deen ah-lie-ah 

Balenciaga: bah-len-see-ah-gah 

Balmain: bahl-mahhhhn 

Christian Louboutin: christian loo-boo-tan 

Comme des Garçons: comb dey gah-sown 

Dolce & Gabbana: dol-chey and gab-ana  

Giambattista Valli: gee-am-bah-tease-ta vah-lee:  

Givenchy: zjee-von-shee 

Issey Miyake: iss-ee mee-yah-key 

Lanvin: lahn-vahn

Moschino: mos-key-no 

Salvatore Ferragamo: sal-vah-tor-re fer-ra-gah-moh 

Versace: vur-sah-chee 


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